Branding is a key component to any successful marketing campaign.
Whether you want to generate leads on your website or increase sales, you’ll need to address the key elements for your brand. The question I often get from businesses that have consistently grown is, why is branding important for my business? If you plan on staying competitive or selling your business, you’ll need to pay attention to branding. While you can hire a brand strategist to help you do this, we recommend you start this process on your own. This applies to existing businesses doing a rebrand and startups. In today’s economy the buyer journey starts and usually ends using digital tools and marketing channels. You need to tell your story. “People don’t buy what you do, they buy why you do it.” This is a quote from Simon Sinek’s book, Start with Why.
It all goes back to your business goals.
Think about why you’re in business. What kind of value does your product or service deliver to it’s customers? Do you have a compelling story to tell? Does your Sales and Customer Service team deliver a great customer experience? Using a Mind Map can help you create a branding strategy. Once you’ve gone through these exercises, you’ll get a much clearer picture of your branding strategy. Think about your brand visuals & style, including colors, fonts, styles, templates, images and more.
Consider your brand messaging & strategy
come up with specific words and phrases that make your brand’s message memorable, pull together your most powerful statement into a tagline, create sticky content themes and more. Check out Hubspot’s Guide to Branding.