Today on the podcast we talk with brand strategist and veteran of Nike, Parker Nash, about why your consumer focus should be relentless and how small businesses can and should use big business techniques.  

Parker Nash is an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. 

While at Nike, he realized the process they used to build their brand was something any and all businesses could do which inspired him to build his own copywriting and marketing agency helping small and mid-sized businesses stand out and grow with a clear message and marketing sales funnel.