Are you looking for new channels to generate leads in?
My clients are always asking me if I know of any new Digital Marketing channels they can generate leads in. There are new channels popping up everyday. Whether it’s an app like Clubhouse or a Social Media app like TikTok, if they can attract new users to generate content and communicate with one another you can bet that at some point they’ll start to monetize that audience to sell ads to advertisers. I recently ran some Lead Generation ads for my podcast on TikTok. You can run a Lead Ads campaign for as little as $60. Here’s a summary of the TikTok statistics you need to know in 2021:
🔎 TikTok has 689 million monthly active users worldwide.
🔎 The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.
🔎 TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.
🔎 62 percent of TikTok users in the US are between 10 and 29 years old.
🔎 TikTok has been downloaded 611 million times in India, which is around 30 percent of the app’s total global downloads.
🔎 When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.
🔎 TikTok is available in 155 countries, and in 75 languages.
🔎 90 percent of all TikTok users access the app on a daily basis.
🔎 In less than 18 months, the number of US adult TikTok users grew 5.5 times.
🔎 There was an average number of more than 1 million videos viewed every day in a year.
Start here https://www.tiktok.com/business/en-US
As you can see below the Ads Manager looks very similar to all the other Digital Ad platforms.