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Teaching Digital Marketing to Gen Z with Dr. Ann Root

Dr. Ann Root joins the Dadpreneur Podcast to discuss techniques for teaching digital marketing to Gen Z students. She focuses on keeping her curriculum fresh through using always-updating digital techniques and teaching practices by bringing new ideas to the classroom, including the use simulation games to teach marketing skills to an ever growing group of students that are highly exposed to the technological advances of our time.

Dr. Ann Root’s background includes a BS in Political Economy from UC-Berkley as well as a MBA and PhD in Marketing from the University of Michigan. She is currently a senior instructor of Marketing at Florida Atlantic University teaching classes ranging from Global Marketing to Strategic Brand Marketing and Digital Marketing.

Listen to the podcast below to learn how to connect with a Gen Z audience in the world of Digital Marketing!

Connect with Dr. Ann Root on LinkedIn here!

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