Building a Lead Generation campaign isn’t something you decide overnight. You’ll need to decide whether you do it in-house, hire a freelancer or an agency. It’s possible you’re not ready to build one at all! In this episode I’ll give you a handful of things… Read More »How Can You Determine If You’re Ready To Build a Lead Generation Campaign
The Golden Path to Lead Generation Success For Your Business I just launched my first book. I’m really excited! My hope is that this book will help business owners, marketers and solopreneurs gain both the confidence and the tools necessary to create online lead generation… Read More »Book Launch: If You Build It, Will They Come?
A marketing funnel describes your customer’s journey and the different touch points they have with your company through the different stages of their buying process, from learning about your company to whether they become a buyer or not. Your company’s marketing funnel is important —… Read More »What is a Marketing Funnel?
Are you looking for new channels to generate leads in? My clients are always asking me if I know of any new Digital Marketing channels they can generate leads in. There are new channels popping up everyday. Whether it’s an app like Clubhouse or a… Read More »Lead Generation Ads on TikTok
Did you know 77% of Email Marketing ROI comes from segmented campaigns. Are you segmenting your Email Subscriber lists? If not, you should be. For one thing segmentation will reduce your unsubscribe rate. Here are 7 useful ways you can segment your email lists: 1.… Read More »7 Tips for Your Email Marketing
Create a compelling offer Be clear on your campaign objectives Understand your cost per acquisition Define your target audience and geographic market Make sure tracking is in place Create a scoring mechanism & criteria for prospects Understand your Customer’s Journey Design a dedicated Landing Page… Read More »13 Lead Generation Tips
Converting your leads into sales is a complex process that businesses should be intimately familiar with. Without identifying who your target audience is, what makes a prospect an ideal customer, and which steps to follow to turn those leads into sales, a business cannot get… Read More »How to Nurture Leads
In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your online performance. This includes the keywords you use on your website,… Read More »Intro to Keyword Research
Improving How You Manage Your Marketing & Sales Leads By Understanding Your Target Audience What’s as important as generating leads for your business? Understanding how to manage those leads you’ve worked so hard to generate. Inbound marketing is all about focusing on internal marketing tactics… Read More »Get to Know Your Target Audience