Customer service is about providing support and resolving the problems of your customers. Where “customer service” once existed mainly through call centers and phone reps, in the digital age companies have to manage customer service across multiple channels, both online and offline. Customer satisfaction is… Read More »13 Cornerstones of Digital Customer Service
A marketing funnel describes your customer’s journey and the different touch points they have with your company through the different stages of their buying process, from learning about your company to whether they become a buyer or not. Your company’s marketing funnel is important —… Read More »What is a Marketing Funnel?
When running a business, a large part of generating leads and sales comes from successful marketing strategies. Your strategies need to be evaluated and reevaluated on a consistent basis in order to really gain a clear understanding of what is working, what needs improvement, which… Read More »10 Steps to Evaluate Your Marketing Strategies
Now that you understand the basics of email marketing, it’s time to craft the ideal email marketing campaign for your subscriber lists. Let’s dive into what you must include in each email and how you can make email work for your business. 11 Must Haves… Read More »The Basics of Email Marketing: Part 2 – campaign
While email marketing may not hold the same appeal and instant gratification as other forms of marketing, its tried and true effectiveness combined with its relatively low cost make it an often underrated but distinctly necessary marketing strategy. Your cost per acquisition with email marketing… Read More »The Basics of Email Marketing: Part 1
Ok so you’ve determined how to build personas and identified your target audiences. Now what? Once you understand exactly who you’re targeting with your marketing, you should create specific content, such as landing pages, that will attract those audiences. At this point in the lead… Read More »How to Optimize Your Website with Landing Pages
The SEO industry is embracing voice search optimization with enthusiasm. It is the fastest-growing search trend, as people adopt voice search and voice-based assistants more than ever. What is Voice Search? Also referred to as voice-enabled, voice search allows the web user to utilize a… Read More »How Does Voice Search Work With SEO?
Converting your leads into sales is a complex process that businesses should be intimately familiar with. Without identifying who your target audience is, what makes a prospect an ideal customer, and which steps to follow to turn those leads into sales, a business cannot get… Read More »How to Nurture Leads
In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your online performance. This includes the keywords you use on your website,… Read More »Intro to Keyword Research
If you’re not a seasoned Social Media Manager or Digital Marketer, it can feel like you should be spending time and money on every Social Media Network. The truth is, you may not need to be on more than a few on a consistent basis.… Read More »Which Social Media Networks Should My Business Be On?