Ok so you’ve determined how to build personas and identified your target audiences. Now what? Once you understand exactly who you’re targeting with your marketing, you should create specific content, such as landing pages, that will attract those audiences. At this point in the lead… Read More »How to Optimize Your Website with Landing Pages
Did you know 77% of Email Marketing ROI comes from segmented campaigns. Are you segmenting your Email Subscriber lists? If not, you should be. For one thing segmentation will reduce your unsubscribe rate. Here are 7 useful ways you can segment your email lists: 1.… Read More »7 Tips for Your Email Marketing
The SEO industry is embracing voice search optimization with enthusiasm. It is the fastest-growing search trend, as people adopt voice search and voice-based assistants more than ever. What is Voice Search? Also referred to as voice-enabled, voice search allows the web user to utilize a… Read More »How Does Voice Search Work With SEO?
Create a compelling offer Be clear on your campaign objectives Understand your cost per acquisition Define your target audience and geographic market Make sure tracking is in place Create a scoring mechanism & criteria for prospects Understand your Customer’s Journey Design a dedicated Landing Page… Read More »13 Lead Generation Tips
Converting your leads into sales is a complex process that businesses should be intimately familiar with. Without identifying who your target audience is, what makes a prospect an ideal customer, and which steps to follow to turn those leads into sales, a business cannot get… Read More »How to Nurture Leads
In marketing your business, performing keyword research is a crucial step. The goal here is not to make you a Keyword Research expert, but rather help you understand the role keywords play in your online performance. This includes the keywords you use on your website,… Read More »Intro to Keyword Research
If you’re not a seasoned Social Media Manager or Digital Marketer, it can feel like you should be spending time and money on every Social Media Network. The truth is, you may not need to be on more than a few on a consistent basis.… Read More »Which Social Media Networks Should My Business Be On?
When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. But besides the typical analytics, how can you figure out what is working and what isn’t on your website? Enter the Website Audit. A website audit can help… Read More »A Website Audit Can Help Your Online Lead Generation
Improving How You Manage Your Marketing & Sales Leads By Understanding Your Target Audience What’s as important as generating leads for your business? Understanding how to manage those leads you’ve worked so hard to generate. Inbound marketing is all about focusing on internal marketing tactics… Read More »Get to Know Your Target Audience
business plan 101 Creating a business plan can often be a stumbling block for new businesses. Why is that? It can be hard to know where to begin, and what you should absolutely include and what can be left off. Many startups delay putting together… Read More »Business Plan Template