- Create a compelling offer
- Be clear on your campaign objectives
- Understand your cost per acquisition
- Define your target audience and geographic market
- Make sure tracking is in place
- Create a scoring mechanism & criteria for prospects
- Understand your Customer’s Journey
- Design a dedicated Landing Page
- Test multiple CTA’s (call to action)
- Set up an email automation campaign
- Connect leads to your CRM (Customer Relationship Management)
- Decide what traffic generating channels you’ll use. Paid Search, Social, Email, Affiliate, etc.
- Make sure your Sales team is ready to follow up in real time as many times as it takes
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